FanDuel, North America’s premier online gaming company, announced Friday that nearly half of its customers reviewed their play activity using My Spend during the 2024 NFL Season.
About 3.5 Million FanDuel Customers Reviewed Their Play Activity Using My Spend During The 2024 NFL Season
This means approximately 3.5 million reviewed their activity using My Spend, a new personalized responsible gaming dashboard. RG tools provide personalized insights that help gamblers manage their time and spending on the platform.
My Spend provides customers with detailed insights on their deposit and betting activity, including amount deposited and net winnings over the last seven days, four weeks, or three months.
The My Spend dashboard also encourages customers to utilize the existing suite of responsible gaming tools FanDuel offers, including deposit limits and wager limits.
“We want our customers to know what they are spending and to ensure they are within their comfort zone. Since the launch of My Spend, we’ve seen a meaningful rise in engagement with tools that give our customers the ability to create a personalized plan to manage their play,” said Jill Watkins, Senior Commercial Director of Responsible Gaming at FanDuel.
“We’re encouraged by the progress and remain steadfast in our commitment to making responsible play a natural part of the FanDuel experience for all customers.”
Deposit Alerts Are Another RG Tool Innovation
Another RG tool innovation that FanDuel has introduced are Deposit Alerts, which allow customers to create daily, weekly, and monthly target budgets and receive a notification when they reach the amount they’ve set. Customers can now find Deposit Alerts in the Responsible Gaming section of the FanDuel app.
In efforts to promote and normalize the use of responsible gaming tools, FanDuel launched its My Spend advertising campaign during the NFL playoffs across broadcast television, digital, and paid social media platforms.
Consumer testing revealed three out of four customers who saw the My Spend advertisement agreed that tools like My Spend are helpful for all players to track and manage their play.
FanDuel is also planning to utilize modern technology to enable early intervention when at-risk behavior is identified, with new initiatives to be announced this year. The sportsbook seeks to set the industry standard for consumer protection as a legal operator.