WOW Vegas has confirmed the extension of its partnership with global entrepreneur, media personality, and pop culture icon Paris Hilton, in collaboration with Hilton’s next-gen media and lifestyle company 11:11 Media. The new deal spans a further two years and will see Hilton continue in her role as the face of the brand.
As part of the renewed partnership, Hilton will headline various marketing campaigns, with future projects to be developed and produced by 11:11 Media. The collaboration builds on a successful initial agreement which helped position WOW Vegas as one of the most recognizable brands in the social casino industry.
“WOW Vegas delivers premium entertainment, innovation, and a sense of community – all that we strive for at 11:11 Media, which is why I’m excited to bring even more sparkle to the next phase of our journey together,” said Paris Hilton.
The next project of the campaign is set to launch later this year, featuring Hilton in a series of gaming-oriented adverts designed to resonate with a broad and digitally engaged audience.
WOW Vegas Appointed TokenMind To Oversee Digital Media Buying, Strategy
Furthermore, with 11:11 Media leading advertising, “the project promises to deliver high-quality, standout content that merges the worlds of celebrity, gaming, and lifestyle culture,” the global entertainment company said.
Richard Skelhorn, co-founder of WOW Vegas, added:
“Paris is a genuine force of nature — her creativity, professionalism and cultural reach are second to none. We’ve forged a fantastic working relationship, and we’re delighted to be building on that with this renewed commitment. The campaign we’ve got in the works is ambitious, entertaining and completely in tune with what our players love.”
In addition, WOW Vegas has also appointed TokenMind, a newly launched digital media company founded by Skelhorn, to oversee digital media buying and strategy.
TokenMind will focus on scaling advertising efforts across Meta, X, and multiple performance-driven digital platforms, ensuring the campaign reaches audiences across the United States.