Publishers Clearing House (PCH), a long-time sweepstakes industry giant, has secured a strategic partnership with global gaming advisory firm SCCG Management to establish a presence in social gaming.
Publishers Clearing House, SCCG Management Form Partnership To Expand Digital Gaming Engagement
The two entities have teamed up to develop social gaming monetization opportunities using PCH’s consumer database. PCH will now have access to SCCG’s portfolio of sweepstakes and social gaming operators.
This deal essentially allows the company to monetize its player base of over 170 million users. PCH will also utilize SCCG’s skill and experience as a consulting service for both sweepstakes and social gaming brands.
“Publishers Clearing House has a long-standing reputation as a pioneer in digital entertainment and consumer engagement,” said SCCG CEO and founder Stephen Crystal.
“By combining their vast database of highly engaged users with our expertise in social gaming, we are creating new ways to drive monetization and expand opportunities for gaming operators. We look forward to helping PCH unlock the full potential of their digital ecosystem.”
PCH has partnered with SCCG to expand its business focus as a sweepstakes and digital entertainment platform that has awarded more than $500 million in prizes since 1953.
PCH Blends Free-To-Play, Chance-To-Win Gaming Experiences With A Direct-To-Consumer Business Model
Additionally, PCH relies on its multi-channel digital entertainment platform, which blends free-to-play, chance-to-win gaming experiences with a direct-to-consumer business model.
“We are incredibly excited to partner with SCCG and leverage their unparalleled expertise in gaming and monetization,” said Ed Leahy, Head of Sales at PCH.
“This collaboration opens up new opportunities to enhance player engagement and drive innovative solutions in the social gaming space. We look forward to unlocking new growth potential together.”
Headquartered in Jericho, New York, PCH also operates as a free-to-play provider, and the company provides D2C marketing. It offers social gaming and sweepstakes companies access to content providers.
Meanwhile, SCCG is based in Las Vegas, Nevada, and among the advisory firm’s partners include iGaming software platform XtendGame, casino games supplier Kalamba Games, and slot provider Kajot Games.
In fact, SCCG is dedicated to driving strategic growth and maximizing revenue for over 120 client-partners across iGaming markets. The firm has offices in Africa, Asia, Brazil, Europe, Latin America, and North America.