Virtual Gaming Worlds (VGW) has signed a multi-year contract to become one of the official sponsors of 23XI Racing in 2025 and beyond for the racing organization’s NASCAR Cup Series teams.
Virtual Gaming Worlds, 23XI Racing Partnership Will Feature VGW’s Chumba Casino Brand Across All Three Cars
In fact, the multiyear partnership stretches across all three 23XI cars, driven by Bubba Wallace, Tyler Reddick, and Riley Herbst, with primary sponsorship in multiple events this year.
Beginning with the upcoming NASCAR season, the partnership will feature VGW’s Chumba Casino brand as the primary paint scheme for several races, according to the news release.
“We’re excited for Chumba Casino to partner with 23XI Racing, a team that embodies innovation and excellence in motorsports,” said VGW’s Deputy Chief Marketing Officer Ben Whitford.
“At VGW, one of our values is that we are powered by passion, and we love partnering with other leaders in their fields who are passionate about innovation and performance. This collaboration gives us a great opportunity to connect with NASCAR fans and showcase the excitement of Chumba’s free-to-play games. We’re looking forward to working with the 23XI Racing team and achieving groundbreaking success together.”
Chumba Casino To Be Displayed On The Drivers’ Firesuits, Team Equipment Throughout The Racing Season
Furthermore, VGW and Chumba Casino will be the first primary partner featured across all three teams. The brand will also be displayed on the drivers’ firesuits and team equipment throughout the season.
“We are excited to welcome VGW to the 23XI family and to showcase Chumba Casino on track with Bubba, Tyler and Riley,” Steve Lauletta, 23XI team president, said in the release.
“Our organizations share a passion for creating unforgettable fan experiences through innovation and technology and we’re keen to work together on exciting programs that will benefit our fans throughout the year.
“We look forward to introducing 23XI and NASCAR fans to the Chumba Casino games, which can be played anywhere, anytime while they enjoy our races.”
Of course, the collaboration expands the brand’s global reach in motorsports, complementing its existing partnership with Scuderia Ferrari in Formula 1.
Virtual Gaming Worlds (VGW) is an interactive entertainment company that utilizes state-of-the-art technology to deliver world-class, free-to-play games. The company’s brands include Chumba Casino, Global Poker, and LuckyLand Slots.